In this internship, I had the opportunity to engage with the marketing intelligence team as well as the wealth management team.I believe this experience was enriched by the fact that I was immersed in what are two sides of the same coin. On one hand, I developed and refined several Read more…
During this summer internship, I had the opportunity to meet people from all around the world as I took part in several workshops for Sales Professionals where I delivered coaching content in form of presentations. This enriching experience allowed me to broaden my horizons regarding work ethic in different countries Read more…
Throughout this course, I challenged myself by learning quantitative approaches in the field of marketing. With the rise of machine learning, I believe that knowing how to assess numerically a marketing strategy is key to evaluate its effectiveness with the consumer. For example, when formulating a marketing strategy, it is Read more…
How the Swiss Alps can save the world Imagine wind blowing in your hair while witnessing breathtaking sceneries of mountains surrounded by Lake Léman. How can such a pristine lake exist in our era of climate change? Perhaps, Lake Léman’s home, Switzerland, can provide an answer. Through this course, I Read more…
Think about the last purchase you made. What questions did you ask yourself before buying, did you compare other similar products or did you buy it because it is a habit? When taking this course, I grew to be an consumer who was aware and mindful when going to the Read more…
During this course, I broadened my knowledge by looking at diverse cases of marketing that concern different courses. Furthermore, I grew to understand how marketing has evolved and how we can become better marketers by analyzing new trends and applying appropriate tools to evaluate them. For example, the digital age Read more…
